DMCA used to force (scare) sites into removing Black Friday sales

Can anyone explain to me why in the world the stores would complain about their specials being (WIDELY) circulated free of charge? Why they would take legal action to remove them?


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5 Responses to DMCA used to force (scare) sites into removing Black Friday sales

  1. Ben says:

    Dude… this was *last* year… 🙂

    But I remember when Fat Wallet get hit by the lawyers last year for Black Friday postings.

  2. Derek Lidbom says:

    I didn’t even look at the date. Oops.

  3. Scott says:

    My only guess is that stores don’t like their ‘holiday prices’ listed in comparison to those of other stores. They like to print them up on glossy, eye-catching ads. In addition, most stores will take a hit on one or two big bargain items to get people in the door so that they’ll buy other stuff. When these are advertised out of context, they lose their marketing purpose.
    just my 2 cents

  4. Derek Lidbom says:

    But they’re listed in comparison to other stores in the paper on Friday. Granted it’s not as easy to compare as online, but it’s pretty easy. My dad’s guess is that it theoretically reduced sales for the first three days of the week. It’s as good of an idea as any I’ve heard, although I still don’t quite get it.

  5. El Gray says:

    From what I understand, they like to keep a few things as a surprise. They know that if they sell the KrapTron DVD Player for $29 and they’re the only store selling a DVD player at that price point, they’re going to get a few extra suckers in the door.

    If the prices are all released early, it allows other stores to potentially offer up a similar product/price and steal that unique draw away from them.

    Whatever the case, it’s dumb.

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